Gangnam Style

src: i.ytimg.com

" Gangnam Style " (Korean: ????? , IPA: Ã,

The phrase "Gangnam Style" is a Korean neologism that refers to the lifestyle associated with Seoul's Gangnam District. The accompanying music and music videos became viral in August 2012 and have influenced popular culture worldwide since then. "Gangnam Style" receives mixed criticism, with praise for its catchy beats and the entertaining Psy dance moves (which have become phenomena) in music videos and during live performances at various locations around the world. In September 2012, "Gangnam Style" is recognized by Guinness World Records as the most "liked" video on YouTube. It then won the Best Video at the MTV Europe Music Awards held later that year. It becomes a source of parody and video reactions by many different individuals, groups, and organizations.

By the end of 2012, the song occupies music charts in more than 30 countries including Australia, Canada, France, Germany, Italy, Russia, Spain, and the UK. As the song continues to gain popularity and uniqueness, its typical dance moves are tested by many prominent political leaders such as British Prime Minister David Cameron, US President Barack Obama, and UN Secretary General Ban Ki-moon, who welcomed him as "a force for world peace". On May 7, 2013, at a bilateral meeting with South Korean President Park Geun-hye at the White House, US President Barack Obama called the success of "Gangnam Style" an example of how people around the world are being "swept" by the Korean Cultural Wave.

Video Gangnam Style

Background and release

"Gangnam Style" is a South Korean neologism that refers to a lifestyle associated with Seoul's Gangnam District, where people are trendy, hip and radiate a certain "class". The term is listed in the weekly Time ' weekly vocabulary list as a way related to luxury lifestyle in Seoul's Gangnam district. Psy likened Gangnam District to Beverly Hills, California, and said in an interview that he meant a false sense of humor by claiming himself to be a "Gangnam Style" when everything about his songs, dance, performances and music videos was far from the class is so high:

The real people of Gangnam never say they are - it's just the chance [sic] and the wannabes who use this and say that they are "Gangnam Style" - so this Song is actually flashing- such as those who try hard to become something they are not.

This song speaks of "perfect boyfriend who knows when to be perfected and when to go wild". The song is self-restraint "????? (Style Oppan Gangnam)" has been translated as "Big Brother is Gangnam style", with Psy referring to itself. During an interview with The New York Times , Psy revealed that South Korean fans had great expectations about her dance, so she felt a lot of pressure. To meet expectations, he studied hard to find something new and stayed up for about 30 nights to perform with the dance "Gangnam Style". Along the way, he has tested various animal-inspired movements of dance with Lee Ju-sun's choreographer, including pandas and moving kangaroos, before settling for a horse run, involving pretending to ride horses, taking turns in control and turning the lasso, sagging legs.

During an interview with Reuters, Psy said that "Gangnam Style" was originally only produced for local K-pop fans. On July 11, Psy and his music label YG Entertainment began releasing some promotional promotions for "Gangnam Style" to their subscribers on YouTube. On July 15, 2012, the music video "Gangnam Style" was uploaded to YouTube and soon became a sensation, receiving about 500,000 views on the first day. However, at the time of release in Germany, a dispute between YouTube and GEMA (state performance organization) regarding copyright issues has caused thousands of music videos including "Gangnam Style" blocked in the country. Music videos, along with other music videos from GEMA-protected artists released on YouTube, will be canceled in Germany on October 31, 2016 after YouTube reaches an agreement with GEMA on copyright and royalties.

K-pop and Korean Wave

According to news agency Agence France-Presse, the success of "Gangnam Style" can be regarded as part of the Korean Wave, a term coined by Chinese journalists to refer to a significant increase in South Korean entertainment and cultural popularity since the late 1990s.

Korean popular music (K-pop), considered by some as the most important aspect of the Korean Wave, is a music genre that relies on cultural technology to adapt to the tastes of foreign audiences and has now grown into a popular subculture among teenagers. and young adults in many places around the world. Although it has spread to the Middle East, Eastern Europe, and parts of South America, its acceptance in the Western world has so far been lukewarm. However, social media networks like YouTube, Facebook and Twitter have made it easier for K-pop musicians to reach a wider audience in the West. According to Mark James Russell of Foreign Policy, while the Korean Wave "may not (yet) change heads in Los Angeles or London", this could soon change because of "Gangnam Style".

Maps Gangnam Style

Reception

Critical reception

This song has received various positive ratings from music critics. Music journalist Bill Lamb of About.com praised the song for "spreading smiles and pure pleasures around the world in no time." He then wrote, "take one part of LMFAO's synth-based party music, another part of the Latin dance party Ricky Martin and the rest of a very charismatic South Korean playwright and you have the first hit smash in K-Pop world." Billboard K-Town columnist Jeff Benjamin became one of the first music critics to review the song when he published an article and reported that "Gangnam Style" has become viral on the Internet. In his article, Benjamin introduces to the readers of some popular K-pop songs and writes that "Gangnam Style" in particular, plays all the correct steps sonically while "borrowing from LMFAO along the way".

Hallie Sekoff from The Huffington Post quoted from YouTube's official video description video that the song is characterized by "highly addictive beats", and writes that this is not very far, considering "how obsessed we have found ourselves "Mayor of London Boris Johnson considers the song the greatest cultural work of 2012.

Despite its popularity, several music critics including Robert Copsey of Digital Spy criticized the song for being monotonous. Cospey writes that "You can slap an LMFAO label on the cover and few will know the difference" and Paul Lester from The Guardian in the same way labeled it a "generic ravey Euro dance with guitar". Lester describes the song as "Pump Up the Jam meets Macarena with a little Cotton Eye Joe" while Robert Myers from The Village Voice dismisses "Gangnam Style" as "a piece of silliness inspired".

South Korea and Japan

Cha Woo-jin, a South Korean music critic, told The Chosun Ilbo that the rendering and sophisticated setting of "Gangnam Style" has made it very appealing to the general public. Choe Kwang-shik, South Korea's Minister of Culture, Sports and Tourism, told reporters that "Gangnam Style" has played an important role in introducing Korean culture, language and lifestyle worldwide. However, some have criticized the song for failing to represent the South Korean culture accurately. Oh Young-Jin, managing editor of The Korea Times , writes that the dance is more related to Americans than Korean.

In Japan, the song got a lot of criticism. When "Gangnam Style" first appeared on a Japanese TV show in July, the reaction from viewers was negative. As a result, the Japanese record label YGEX canceled the previously planned "Gangnam Style" release. According to The Dong-a Ilbo , a South Korean newspaper, the song's warm reception in Japan may be caused by diplomatic conflict between the two countries and newspapers accusing Japanese media of defending its people. "in the dark." However, Jun Takaku from the Japanese daily newspaper Asahi Shimbun explains that "Gangnam Style" has caused "almost no ripples in Japan" because Psy does not fit the K-pop picture "polished traditionally "other acts are popular in Japan such as Girls' Generation and TVXQ. Erica Ho from Time magazine also notes that although the K-pop music genre is very popular in Japan, the country seems" immune to PSY Mania "and he advises his readers who do not like the song" wrap your bag for Japan ".

Soon after its release, "Gangnam Style" was mentioned by various English-language websites that provide Korean pop culture coverage for international fans, including Allkpop and Soompi. Simon and Martina Stawski, a Canadian couple living in Seoul who were included in the first "Gangnam Style" at the end of July, wrote that the song had the potential to be "one of the biggest songs of the year". However, during an interview with Al Jazeera a few weeks later, Martina Stawski claimed that the popularity of "Gangnam Style" around the world has been viewed negatively by some K-pop fans, because "they [fans] do not want K-pop liked by others who does not understand K-Pop ". This view is also supported by British journalist and K-pop fan, Promi Ferdousi, who wrote that the song has successfully "found its way to our club" while the best K-pop songs are limited to certain groups on social media sites.

src: 0.soompi.io

Music video

Synopsis

The video begins with Psy, who is relaxing in a place that looks like a sandy beach, under a sun umbrella and holding a cold drink, but the camera zooms in to reveal that he's actually in a playground. The video then alternates between the playground, where a boy (Hwang Min-woo) dances next to him; and a row of horses in a stall, where Psy does his signature "unseen horse dance". When Psy (and two women) walked past the parking garage, they were pelted by pieces of newspaper, garbage, and snow. In a sauna, he rests his head on the shoulders of a man, dressed in blue, while another man wearing a tattoo is stretching. He then sings in front of two men who play Janggi (Korean chess), dance with a woman on a tennis court, and play with senior tour buses. The scene took turns quickly until there was an explosion near the chess player, causing them to dive off the bench. Psy immediately walks towards the camera, pointing and shouting "Oppan Gangnam Style". The choir began when she and several dancers performed at the stables. She danced as two women walked backwards. She danced on the tennis court, carousel, and tour bus. He edged into a yoga session outdoors and on a boat. The camera enlarges the woman's buttocks, then shows Psy "yells" at her.

The chorus ended and he was seen in the parking lot, where Psy was approached by a man (Yoo Jae-suk) in a yellow suit that stepped out of a red Mercedes-Benz SLK 200; they have a dance duel. He then appears in the elevator under a man (Noh Hong-Chul) who straddles him and thrusts his pelvis. The man in the yellow suit then enters his car and leaves. The camera pot and it shows Psy at the subway station, where she rides the train and notices the attractive young women dance (Hyuna). At one of the train stops, he approached the girl in slow motion, and he did the same. They began to embrace. He then tells the girl "Oppan Gangnam Style", and they are dancing horses along with several others at the train stop, starting the second chorus. He is also the surface of the spa.

Psy sings for girls at nightclubs because people in various costumes walk behind them. She tapped in a serious tone in an enclosed space, but when she said "You know what I said" the camera was enlarged, and it was revealed that she was actually sitting on the toilet with her pants down. Psy and a large group of dancers perform a horse dance and perform the last pose. After a short repetition of the dance duel, Psy says, "Style of Oppan Gangnam", and the video finishes with cartoon graphics.

Production

The music video was directed by Cho Soo-hyun, who also directed the MV for the follow-up single Psy "Gentleman" and MV for "This Love" by Shinhwa. It shows Psy doing a funny horseback dance and appears in unexpected locations around Gangnam District, such as outdoor yoga sessions and hot tub. She wears some special clothes and black sunglasses with a "classy dressing and fat-dancing" pattern. It features "skewering [of] Gangnam images" by "non-Gangnam Psy"; This parody will be recognized by viewers who are familiar with Korean culture. Although there are more than ten different locations shown, only two scenes are actually filmed in the Gangnam district. The sauna scene, the elevator scene and the bathroom scene were filmed elsewhere in the greater Seoul area, and several shoots were filmed at the World Trade Center Seoul and Songdo International Business District, which included Songdo Central Park and the International Business District District. This video was taken for 48 hours in July 2012.

In K-pop, it's routine to have brilliant acting by celebrities in a music video, like in dance scenes in elevators and parking garages. Guests in the music video include:

• 4 Only Hyuna members, who dance on the subway and attract Psy's attention.
• Hwang Min-woo, a 7-year-old boy who danced early in the video. During an interview with CNN, Psy stated that "the night before the shooting of the music video, I was watching Korean Talent Got and watched him dance for Michael Jackson.She was so silly So we called him and asked him to be in the music video, who shot the next day, and he came and everything worked. "He has been praised for his eye-catching dance moves that have received much attention from viewers.
• Comedian/Korean television personality radiates Yoo Jae-suk, who is involved in a dance duel with Psy.
• Comedian/television personality Noh Hongchul, who performed his typical pelvic-push dance in the elevator while Psy tapped under it.

The music is composed by Psy and Yoo Gun-hyung, a South Korean producer who has also collaborated with Psy in the past. Yoo also organizes songs while Psy is responsible for the lyrics.

Viral spread

After the release of July 15th, "Gangnam Style" surpassed Carly Rae Jepsen's "Call Me Maybe" to reach number one spot on YouTube Top 100 Music Videos for the week of August 28, 2012. On September 1st, she surpassed Girls' Generation "Gee" for into the most viewed K-pop video on YouTube. Although "Call Me Maybe" has tremendous strength, on average over 1.5 million views per day, "Gangnam Style" increased to an average of over nine million views per day in just two months. This is mainly because "Call Me Maybe" remains largely North American trends, while the popularity of "Gangnam Style" is not limited to the United States. 61.6 percent of viewers are male, and those between the ages of 13 and 17 represent the largest group.

According to The Wall Street Journal , T-Pain was one of the first people to "send [video] to the stratosphere" when he tweeted about it on July 29th. Then taken by Neetzan Zimmerman from Gawker social blog, who asked "Is this underground underground Hip Hop artist from South Korea just released the Best Music Video of the Year?" on July 30th. This was soon followed by Robbie Williams, Britney Spears, Katy Perry, Tom Cruise, Joseph Gordon-Levitt, and William Gibson, who have commented on or shared videos with their fans via Twitter.

The earliest video to attract the attention of media networks outside South Korea was "Psy Gangnam Style MV Reaction", uploaded by Katie and Mindy Anderson on July 18, 2012. The Andersons were then interviewed by Evan Ramstad from The Wall Journal of the Road a few weeks later. In his article published on August 6, 2012, Ramstad also included "Kpop Music Mondays: PSY Gangnam Style", reviews and parody of "Gangnam Style" uploaded on July 23 by K-pop video blogger Simon and Martina Stawski, the Canadian couple lives in Seoul. This makes Stawski's video the earliest parody to be shown in American newspapers. On August 8, 2012, Ramstad appeared on WSJ Live, and he mentioned Andersons and Stawskis again, before claiming that "many Koreans also make their own parody of 'Gangnam Style'".

On September 3, 2012, the daily number of views generated by "Gangnam Style" exceeded five million. At the end of September, it topped the iTunes charts in 31 countries.

"Gangnam Style" reached an unprecedented milestone of a billion YouTube impressions on December 21, 2012. A spoof documentary by videographer Simon Gosselin has been posted on YouTube and has promoted rumors of 2012 apocalypse throughout social media services like Facebook and Twitter-related "Gangnam Style" for the false prophecies of Nostradamus. On December 21st, approximately 15:50 UTC, the YouTube video page was updated with 1,000,382,639 views. YouTube specifically marks the achievement of the video with the animated cartoon icon Psy, added first by the site logo, and then next to the video view counter when it exceeds one billion views. On April 6, 2013, videos on YouTube reached 1.5 billion views. On July 5, 2013, the display counters were updated with 1,710,619,528 views, which were 15 million higher than the same time of the previous day. This increases the average number of views per day from 4,787,807 to 4,818,647 (view count divided by number of days since release).

On February 22, 2018, the video was the most watched video on YouTube, having gained over 3.1 billion views.

Review

The music video "Gangnam Style" has received a positive response from the music industry and commentator, who drew attention to the tone and movement of the dance, although some people think it is vulgar. Another important aspect that helps popularize videos is a funny dance move that can be easily copied, such as a pelvic push during the elevator scene. The United Nations praised Psy as "an international sensation" because of the popularity of "satire" video clips and the motion of "horseback riding". Thus, the music video has spawned a dance favorite that has not been seen since Macarena in the mid-1990s.

World Bank chief economist David McKenzie said that some of the Psy dance moves "look like regression discontinuities", while NASA's space agency calls "Gangnam Style" a music video full of dance that has forever entered the hearts and minds of millions of people. person. Melissa Locker of Time noted that it was "difficult not to watch anymore... and again... and again", while CNN reporter Shanon Cook told the audience that she had been watching "Gangnam Style" about 15 times.

The German news magazine Der Spiegel attributed the popularity of "Gangnam Style" to its bold dance moves, a sentiment also voiced by Maura Judkis of The Washington Post, who wrote, "'Gangnam Style 'has made an incredibly stupid dance move suddenly cools down.â € This video was also reviewed positively by Steve Knopper of Rolling Stone , who called "Gangnam Style" an outer K-pop video the great thing that has all the best elements of the only weirdest wonder that hypnotizes and hopes that "PSY gets rich from this".

Mesfin Fekadu from the Associated Press wrote that the Psy dance movement is "a bit odd" but the music video is full of colorful and lively clothing. Matt Buchanan and Scott Ellis from The Sydney Morning Herald wrote that the video "makes no sense at all for most Western eyes" and it "makes you wonder if you accidentally took other people's medication" while Deborah Netburn of Los Angeles Times called it "one of the greatest videos ever uploaded to YouTube." Kim Alessi of Common Sense Media considers the music video for "Gangnam Style" worth a look for his contemporary Asian and contemporary urban lifestyle caricature, but also warns that "Gangnam Style" contains sexually suggestive images and "degrading messages" that may be inappropriate children and adolescents.

src: orama.tv

Cultural impact

After the release of "Gangnam Style", American talent manager Scooter Braun, who found Justin Bieber on YouTube, asked on Twitter "How can I not sign this guy (Psy)". Soon after, it was reported that Psy went to Los Angeles to meet with Justin Bieber's representative, to explore collaborative opportunities. On September 3, Braun made a public announcement that was later uploaded to YouTube, saying that he and Psy had decided to "make some history together. [To] be the first Korean artist to break the record in the United States." On September 4, it was confirmed that Psy was signed by Braun's School Boy Records.

The music video for the song has become viral and is an Internet meme. Although Psy linked the popularity of the song to YouTube and his fans while at the same time insisting that he was not responsible for the song's success, South Korea's Ministry of Culture, Sports and Tourism acknowledged the singer for "raising world interest in Korea" and announcing his decision to reward Psy with the Order of Merit Culture Class 4.

The phrase "Oppan Gangnam Style" is incorporated into The Yale Book of Quotations as one of the most famous quotes of 2012.

Social

As the popularity of the song continues to increase, it causes the share price of the music label YG Entertainment to get as much as 50% on Korea Exchange. DI Corporation, whose chief executive Park Won-Ho is Psy's father, saw his share price rise of 568.8% in the months following the song's release despite year-over-year losses. Soon, "Gangnam Style" began to attract the attention of several business and political leaders, including UN Secretary General Ban Ki-moon who recognized the song as "a force for world peace". During a meeting with Psy at UN Headquarters, he commented, "We have difficult negotiations at the UN In that case I also think to play Gangnam Style-dance so everyone stops and dances, maybe you can bring the UN Style."

Through social networks like Facebook, many small and unofficial flash mobs are being held at universities and colleges around the world. The earliest flash mob was held in Pasadena, California, and Sydney, Australia. On September 12, Times Square in Manhattan is packed with dancing troupes with "Gangnam Style" music during ABC Good Morning America. Large flash mass (which has more than 1,000 participants) is also held in Seoul (South Korea), South Sulawesi (Indonesia), Palermo (Italy), Milan (Italy), and Paris (France).

The song has been mentioned in a tweet by the United Nations, the United Nations Children's Fund, and NASA's American space agency, and by a journalist during a US State Department briefing and referenced by International Criminal Court President Song Sang-Hyun during his speech to the Council UN Security. On October 9, London Mayor Boris Johnson held a speech at the 2012 Conservative Party Conference where he told the audience that he and British Prime Minister David Cameron had been dancing "Gangnam Style". A few days before the conference, they had performed a dance at Court of Chest in Buckinghamshire. During Google's Earnings call, Larry Page, CEO and co-founder of Google, praised the song as a glimpse of the future of worldwide distribution through YouTube.

American Council on Exercise estimates that dancing "Gangnam Style" will burn 150-200 calories per half hour and the song was used by Northampton General Hospital to promote handwashing as part of Global Handwashing Day 2012 on October 15th. Swype, an input method for the Android operating system, including "Gangnam Style" in the list of familiar words and phrases.

US President Barack Obama revealed the possibility of a plan to personally perform "Gangnam Style" for his wife Michelle Obama.

In November 2012, the cultural group M? Ori of Rotorua features a version of the Gangnam Style dance mixed with traditional M? Ori haka in Seoul, celebrating 50 years of diplomatic relations between South Korea and New Zealand.

In Thailand, officials from the township of Dan Sai in Loei Province fired video of masked men and performed "Gangnam Style" during the "ghost" festival of Phi Ta Khon. According to Thai newspaper The Nation, villagers and spiritual leaders from Loei province feel "uncomfortable" and also "deeply offended" about the performance of this "Gangnam Style" that tarnished the image of a 400-year-old tradition. Other controversial incidents were sparked by a parody of "Gangnam Style" by officers from the Royal Thai Navy, who were not well received by some high-ranking commanders. Although Vice Admiral Tharathorn Kajitsuwan of the Third Naval Area Command insisted that "we have no intention of insulting or mocking uniformed naval officers," some senior officers called it "inappropriate". Kajitsuwan claims that his subordinates have the right to upload videos to YouTube, though he does not expect them to do so. On October 1, 2012, he issued an apology to his colleagues. Commander Surasak Rounroengrom believed the investigation was not necessary because the video did not cause damage to the Navy, but he admitted that there was some impropriety about military officers performing their "luxury in uniform".

Popular culture

Music

• In mid-September, the Brazilian Latino singer released the song "Despedida de solteiro" ("The Bachelor's Party"), which should be the cover of "Gangnam Style". Many feel offended by its rude lyrics, and some refer to it as a copy of "Gangnam Style" that plagiarized. While Psy's original lyrics speak about the lifestyle of the Gangnam people, the Latino version is about a man who enjoys his bachelor party at the club, wants (and has sex) with many women, so drunk so he says he does not know if he really married the next day. Latino has stated that it is a legitimate version.

Sports

Since September 2012, the dance has been performed by athletes in international competitions. These people include:

• Serbian Serb Novak Djokovic
• Jamaican cricketer Chris Gayle, who danced "Gangnam Style" twice during the West Indies match against Ireland and then repeated the action during the ICC World Twenty20 2012 match against England. The Bangladesh national cricket team also celebrated their ODI series victory against the West Indies with the dance "Gangnam Style" on December 8, 2012.
• Filipino boxer Manny Pacquiao
• Uruguayan footballer Edinson Cavani

Television

• In Fall 2012, the cover version of this song is performed on the Fox TV show Glee in the episode "Thanksgiving".
• The dance is also featured on Argentinean TV series Graduados , performed by Korean-Korean actor Chang Kim Sung.
• District3 and Rylan Clark, finalists of the English music competition The X Factor , lip-sync and dance to "Gangnam Style" in the promotion.
• In July-August 2016, Indonesian soap opera actor Aliando Syarief parodied the song as "26 Style" on the 26th anniversary of SCTV.

More

• On September 27, Eric Schmidt, Google's chief executive, reportedly danced "Gangnam Style" when he visited the company's Seoul office. Nick Carbone of TIME describes it as something of a horror because "It's the same reason why you do not want to see your father in a family car".

Political and environmental activism

On September 18, 2012, the North Korean government became the first to use "Gangnam Style" for political activism when uploading a parody titled " Yushin style! " to the Uriminzokkiri government website. The parody ridiculed the ruling conservative party in South Korea, Park Geun-hye. It shows Photoshopped images of the presidential candidate performing the dance movement "Gangnam Style" and labeling him as a loyal admirer of Yushin's autocratic government system founded by his father, Park Chung-hee. A few weeks later, "style" (literally, "Grass Mud Horse Style"), was uploaded to YouTube and other Chinese websites by political activist and dissident Ai Weiwei. In parody, Ai Weiwei danced "Gangnam Style" with a pair of handcuffs as a symbol of his capture by Chinese authorities in 2011. According to the Associated Press, government officials have removed videos from almost all Chinese websites the next day.

South Korean President Park Geun-hye served on February 25, 2013. At his inauguration, Psy featured "Gangnam Style" and "Champion", one of his first hits in his home country.

To show his solidarity with Ai Weiwei and to defend freedom of expression, the English sculptor Anish Kapoor produced the video of Gangnam for Freedom, featuring other notable British artists and human rights activists from various international organizations including Index on Censorship and Amnesty International. A few days earlier, the grass roots global network of Students for Free Tibet had uploaded a parody of "Gangnam Style" to show its support for the Tibetan independence movement. According to Max Fisher of The Washington Post, this "Gangnam Style" parody is likely to be filmed in Dharamshala, the Tibetan government home in exile in the northern state of Himachal Pradesh.

Greenpeace announced that it is "Going Gangnam, Greenpeace Style" to raise public awareness about unsustainable and unsustainable fishing practices off the coast of Mozambique. Activists from Greenpeace have parodied "Gangnam Style" on board the Rainbow Warrior organizational vessel .

Songdo, a 40-mile (65 km) western town of Gangnam, is among five cities competing for the right to host the Green Climate Fund (GCF), a project developed by the United Nations Framework Convention on Climate Change to channel $ 100 billion a year from developed countries to help developing countries fight climate change. During the campaign to win the right to host the GCF, the Presidential State Committee on Green Growth produced a promotional video entitled "GCF Style Songdo by Psy" in which Psy recommends Songdo as the host city for the GCF. He announces that the "new paradigm" will begin in Songdo with GCF and video heralds "Early Songdo Style" while "Gangnam Style" is playing in the background. On October 20, 2012, the GCF Council announced that Songdo has won the right to host the fund.

In December 2012, the Philippine Department of Health launched a "Gangnam Style" dance campaign against the use of firecrackers to celebrate the New Year. Janine Tugonon, runner-up of Miss Universe 2012 1st, joined and danced in one of their campaigns in Pandacan, Manila. According to the Assistant Secretary of the Department, Dr. Eric Tayag, the popularity of this song will attract people especially children to use safer ways of celebration like dancing "Gangnam Style". In contrast, the Philippine National Police confirmed intelligence reports about a firecracker named "Gangnam bomb", allegedly produced by illegal firecrackers in Bocaue, Bulacan and apparently riding the popularity of the song. According to Chief Inspector Raul Petrasanta, the director of the Firearms and the National Police Explosives Service Office of the Philippines, he does not know what a dangerous "Gangnam bomb" might be.

Muhammad Rahim al Afghani, a close associate of Osama bin Laden who is currently detained at the Guantanamo Bay detention camp, also used the song to demonstrate his ability to gain access to popular cultural trends even though confined in secret prisons. In a letter to his lawyer, Muhammad wrote, "I love Gangnam Style's new song, I want to do a dance for you but can not because of my shackles."

Other parodies and covers

Video reactions and parodies made for or with their respective music. Some of these user generated videos have received international media recognition. The linked video "Gangnam Style" has also been uploaded by CPDRC Dancing Inmates, Cody Simpson, Seungri, Latin, Fine Brothers, Barely Political, and the Tampa Bay Buccaneers Cheerleaders.

College campus has spawned many parodies. The Massachusetts Institute of Technology ("MIT Gangnam Style") version featured Donald Sadoway, recognized in Time Magazine as one of the 2012 "100 Most Influential People in the World", Eric Lander, who is co-chairman President Barack Obama's Advisory Council on Science and Technology, and linguistic pioneer Noam Chomsky. Maccabeats, an acappella group from Yeshiva University, parodied the song as "What's Next? Sukkos Style?" with group members waving four species. In addition, there is a parody of The Ohio University Marching 110, University of York, McMaster University, Cornell University, University of Oregon, University of Illinois at Urbana-Champaign, Boston University, Dartmouth College, Stanford University Colegio de la Preciosa Sangre de Pichilemu, Eton College, and University of Michigan.

NASA's American space agency uploaded a parody of education taken by its students at the Mission Control Center in Houston, Texas. The video features cameo appearances by astronauts Tracy Caldwell Dyson, Mike Massimino, Michael Coats, Ellen Ochoa, and expedition International Space Station 15 engineer Clayton Anderson, who dances "Gangnam Style" in the middle of the video. Not long after upload, the parody was re-tweeted by the European Space Agency and SETI Institute.

The song is also parodied by cadets of the United States Military Academy, the United States Naval Academy, the United States Naval Academy, the United States Air Force Academy and the Royal Canada Military Academy; soldiers from the 210th Fire Brigade, 2nd Infantry Division, members of the servicemembers of an undisclosed unit and location in Afghanistan, members of the servicemembers of China's Jiangsu Coast Guard division, 150 officers from the Air Force of the People's Liberation Army, as well as high-ranking officers from the Royal Thai Navy. CollegeHumor uploaded Mitt Romney Style ; while Trending is uploaded Obama Style . For two weeks before 7 August, nearly 1,000 videos with the word "Gangnam" in the title were uploaded to YouTube.

Psy parodies his own video of the song, in an advertisement for pistachio nuts (Wonderful Pistachio) during Super Bowl XLVII.

Portugal's public broadcaster RTP1 falsified the song in his late-night performance 5 The A Meia-Noite as a Style Comrade , sung by comedian Pedro "Pacheco" Fernandes, criticized Prime Minister Pedro Passos Coelho, European Union, IMF and crisis finance Portugal 2010-13.

There are many "Gangnam Style" parodies used for education. One such parody includes the "Conjugation Style", a parody used to teach students about the conjugation of verbs -er in French.

src: images6.fanpop.com

Live show

Asia

After releasing "Gangnam Style", Psy made several shows on television and at concerts in Korea. Early performances include her performance in the weekly South Korean music program, The Music Trend . Psy also performed at several concerts prior to his departure to the United States, including during "The Heumbbeok Show" and the Summer Stand Concert in Seoul. Upon returning to South Korea, Psy performed "Gangnam Style" during a free concert he held outside of Seoul City Hall. Over 80,000 fans attended the event, leading to the closing part of the city center and an increase in subway operations. While Psy was in the US, it was announced that he, as an ambassador of the Formula One Korean Grand Prix, will perform "Gangnam Style" at the event during the 2012 edition. At the event Psy taught Formula One riders Mark Webber and Sebastian Vettel how to do the dance.

On November 28th, Psy visited Thailand and held her concert "Gangnam Style Thailand Extra Live" at SCG Stadium in Muang Thong Thani, Bangkok. At the event, part of the celebration for the 85th birthday of King Thai Bhumibol Adulyadej, he performed the song along with his other hit songs. During the Mnet Asian Music Awards 2012 held in Hong Kong on November 30th, he performed the song on stage, followed by video stars Hyuna and Yoo Jae-Seok who are similar to yellow outfits. This song is one of three setlist songs on the free showcase Psy, held at Marina Bay Sands in Singapore on December 1, 2012.

On February 11, 2013, Psy arrives in Penang state of Malaysia and performs "Gangnam Style" at a concert in front of over 100,000 guests, including Malaysian Prime Minister Mohd Najib Abdul Razak and other high-ranking politicians from the ruling National Barisan party that.

Australia

In early October 2012, Psy travels to Sydney, Australia and performs "Gangnam Style" at The X Factor, a reality TV music competition, in which Melanie Brown joins her in the "horse dance" above stage. The next day, she appeared on a Sunrise breakfast TV show at Martin Place, Sydney.

Europe

Psy's first public appearance in Europe was on November 5, 2012 in France, where she and 20,000 fans danced "Gangnam Style" in front of the Eiffel Tower in Paris during a flashmob hosted by Radio NRJ. Later, he traveled to Oxford and performed a short rendition of "Gangnam Style" with students from Oxford Union, before moving to Yalding House in London where he danced "Gangnam Style" with BBC radio DJ Scott Mills. Shortly after that, Psy left for Cologne and met with German comedian and television host Stefan Raab during a popular late night TV show where Psy gave an interview and performed "Gangnam Style" for Raab. During the MTV Europe Music Awards 2012 held in Frankfurt on November 11th, Psy performed "Gangnam Style" performances featuring David Hasselhoff's performance and a similar Psy backup dance.

In early 2013, Psy returned to France for the 2013 NRJ Music Awards at the Palais des Festivals et des Congrès in Cannes, where he started performing "Gangnam Style" on the red carpet before completing the remaining choreography on the stage and leaving the ceremony with 3 awards.

North America

After the viral success of his music video, Psy went to the United States and performed "Gangnam Style" in various locations. On August 20th, Psy posted on Twitter "Bringing #GangnamStyle to the Dodgers-Giants game tonight". Dodger Stadium presents a segment called "Psy Dance Cam" where they show a music video clip, followed by a direct shot from a dancing baseball fan, and then Psy, who waves and performs a dance. Two days later, Psy appeared on VH1's Big Morning Buzz Live show, and taught television host Carrie Keagan and Jason Dundas how to dance "Gangnam Style".

On September 6th, Psy appeared at the MTV Video Music Awards 2012 performing "Gangnam Style" dance with comedian Kevin Hart. After the event, he will make some more appearances on US TV programs. On September 10th, she appeared on the The Ellen DeGeneres Show in Burbank, California, introducing herself as "Psy from Korea", before teaching Britney Spears to dance. He describes the dance as "pretending to soar like an invisible horse riding" and when Ellen tells Britney that she has to take off her high heels for a dance, Psy protests that no, that is to say, to dress in a classy, ​​and cheesy dance. On September 14th, she appeared on NBC's Today morning program in New York City for the Toyota Concert Series, where she performed songs and also taught anchor dance. The September 15th episode of Saturday Night Live features sketches based on their songs and videos. Bobby Moynihan describes Psy, but joins the mid-sketch by Psy himself. She also made her second appearance on the September 19 episode of "Ellen Show ' to perform the song along with her backup dancer. On September 22nd, Psy appeared at iHeartRadio Music Festival to showcase "Gangnam Style". Psy, wearing a black jacket, blue pants, two-tone shoes and unique shades, appeared on the US national TV show The View on October 25 and performed a song for Barbara Walters and the women from the show wearing sunglasses and get out of their seats.

On November 13, she joined American recording artist Madonna on stage during her concert at Madison Square Garden in New York City and they played her mashup and hit song in 2008 "Give It 2". Psy then told reporters that her appearance with Madonna had "topped her list of achievements". On November 18, Psy, who shook the traditional Hammer pants, closed the 40th American Music Awards with "Gangnam Style" appearance, joined the surprise guest of MC Hammer who took his own moves and danced Psy's horses as a smoothed song into his hit in the 1990s "2 Legit 2 Quit". Jason Lipshutz from Billboard commented that "the disturbing Psy 'Gangnam Style' appearance reaches what so few performances the show can be: a joyful feeling of pleasure The combination of K-pop and MC Hammer stars... is a genius which very little can be seen coming ", chose it as the best show of the night. The Tonight Show with Jay Leno made a special Thanksgiving broadcast with a military all-purpose audience on November 22nd, and Psy dropped in as a music guest. The singer sang the song and danced alongside the soldiers, going to the crowd for part of her performance.

Psy features "Gangnam Style" on the second night of the KIIS-FM Jingle Ball concert at the Nokia Theater LA Live on December 3, 2012. She wore a red dress including a sparkling, sequined top, singing song on TNT Christmas in Washington special, attended by US President Barack Obama and his family, and held at the National Building Museum On December 9th. On December 16, he performed the song on the NFL game part-time show between Buffalo Bills and Seattle Seahawks in Toronto. During the Rockin 'Eve Dicky Night Event in Times Square in Manhattan on December 31, 2012, over a million people watched "Gangnam" Style live by Psy as she joined the stage by character (Yoo Jae-Seok, Noh Hong-chul) from the video track for the first part of the performance, before MC Hammer appeared to perform a mash-up of the song and "2 Legit 2 Quit".

South America

During a five-day carnival in Rio attended by more than 5 million people, Psy features "Gangnam Style" with singers Claudia Leitte and Gilberto Gil to mark the 50th anniversary of Korean immigration to Brazil.

src: www.billboard.com

Legacy

The success of "Gangnam Style" is the result of the development of the South Korean music industry that has worked for over 20 years, and has caused other K-pop artists to position themselves for a similar breakthrough in the US. music industry. Frances Moore, chief executive of the International Federation of Phonographic Industries, picked up Gangnam Style as an example of how South Korea became one of the "most successful repertoire exporters".

Increased interest in Korean Wave

According to Agence France-Presse, the success of "Gangnam Style" has led to the rise and spread of the Korean Wave to other countries. As the song continues to attract the attention of media around the world, it also causes the national network of broadcasters and newspapers to focus on K-pop and other aspects of Korean culture. For example, The Daily Telegraph publishes articles recommending readers to try everything from K-Pop to "K-Cars", "K-Phones" and "K-Cuisine". The multinational UK grocery store and retailer Tesco reported that Korea's total food sales more than doubled as a result of the popularity of "Gangnam Style". Kim Byoung-gi, Korean Ambassador to Lebanon, writes that "Gangnam Style" has helped bridge Lebanese and Korean culture. The French-born political commentator, Tim Soutphommasane, a researcher at Monash University, agrees that Gangnam's phenomenon is "something worth learning". According to Soutphommasane, the new world began to appreciate Gangnam's style as "part of a wider cultural wave of hallyu out of the [South Korea] country".

South Korea

In 2012, the South Korean government announced that "Gangnam Style" has generated $ 13.4 million for the audio sector in the country, and then launched a campaign to expand the K-Pop music industry overseas. According to the Bank of Korea, the country's service account recorded a surplus of 2.3 billion dollars in the first nine months of this year, compared with a deficit of USD 4.5 billion last year. This is mainly due to the influence and popularity of K-pop songs such as "Gangnam Style". However, American journalist John Seabrook notes that by "satirizing the standard K-pop tropes in Gangnam Style", Psy may have subvert the possibility of a large musical genre in the West.

Music industry

Record executives in the music industry believe that music charts will be increasingly filled with global action driven by YouTube from abroad. Sean Carey, a researcher at the School of Social Sciences at the University of Roehampton, writes that the flow of popular music will no longer be a traffic path from North America and Europe to other parts of the world, but will also move other ways as well. According to Adam Sherwin of The Independent , the global web demand for Gangnam Style has ended the traditional "reluctance" of radio stations to play foreign language songs. The song also underscores the shift in how money is made in the music business. Although Psy earned more than US $ 60,000 from music sales of "Gangnam Style" in South Korea alone, he and his music label YG Entertainment have earned nearly US $ 1 million from ads appearing on YouTube videos identified for using "Gangnam Style" in the content. The Harvard Business Review published an article written by Kevin Evers, explaining how "Gangnam Style" has changed Billboard's ranking methodology on the music charts. Rather than rely solely on radio games and paid purchases, Billboard is beginning to place greater emphasis on digital sales and YouTube viewing. As a result of the changes, Gangnam Style moved to the top spot of the Billboard Hot Rap Songs music chart. According to a British Phonographic Industry report based on sales data of the Official Charts Company, thanks to Carly Rae Jepsen's Psy and Carly Rae Jepsen's "Call Me Maybe" song, pop became Britain's favorite music genre this year, taking the largest share of the singles market (38.5%). %) in 2012.

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Track list

src: www.technobuffalo.com

Credits and personnel

• Psy - vocals, producers, songwriters (lyrics and music)
• Yoo Gun-hyung - producer, songwriter (music), settings

Credits are adapted from Psy 6 (Rule Six), Part 1 liner notes EP and YG Entertainment's official website.

src: i.ytimg.com

Awards and recordings

Awards and nominations

Recording reached

The songs and music videos that accompany them today continue, or have reached, the following notes:

• Kpop videos are most viewed on YouTube - On September 1, 2012, the album took over "Gee" by the idol group K-Pop 9-Girls' Generation with 89 million views.
• Most liked videos on YouTube - On September 13, 2012, the album overtook "Party Rock Anthem" by LMFAO's American electronics duo duo after receiving 1.57 million "likes", and then won Guinness his first World Record a week later.
• The first K-pop song on top of UK Singles Chart - On October 6, 2012, the song reached number one on the UK singles chart and Psy became the first South Korean musician to achieve the feat.
• Most watched videos on YouTube - On 24 November 2012, the album overtook "Baby" by Canadian singer-songwriter Justin Bieber after receiving over 803 million views.
• The first video in the history of the Internet to be viewed more than a billion times - On December 21, 2012, the film gained billions at around 15:50 UTC.
• The first video in Internet history was seen more than two billion times - On May 31, 2014, the movie gained 2 billion views.

Year end media option

Song

"Gangnam Style" was ranked No. 25 on Rolling Stone ' s 50 best tracks list 2012 and No. 8 in SPIN ' s 40 of the best songs of the year. The song also took the No. position. 8 on best K-Pop 2012 Billboard list by Jeff Benjamin and Jessica Oak, who commented "[the song] stands out not only because of neat, electronic production but also for deeper criticism in upper-class society." According to MTV's list of best songs of 2012, the song was ranked No. 1. 8 with comments MTV staff comments James Montgomery: "'Gangnam' is one of the songs that we, as cultures are needed today, or our tracks, as cultures, deserve". The magazine TIME chose it as the second best song of 2012 after Usher "Climax", wrote "The YouTube meme, a kind-hearted, interesting-twisted mind [...] turned into a global obsession". The song is one of the best songs of the year on the New York Times pop-up critic list and E! Online options ' s No. 1 on the top 10 pop songs list of 2012. Digital Spy ranked no. 20 of the top 20 singles this year. It was voted the 12 best singles of 2012 by The Village Voice ' to 40 Pazz & amp; Jop critics' poll. Music critic Robert Christgau puts "Gangnam Style" as no. 2 in its 2012 Dean List.

Video

The music video for "Gangnam Style" was voted the best music video of 2012 by TIME . Melissa Locker of the magazine writes "The catchy song paired with social sarcasm and tongue-in-cheek vibration has spread so quickly that it reminds us why the video is called viral.This video has sparked international dance madness and catapulted Psy into a super star internationally." Rolling Stone also ranked No. 1 on "The Best Music Videos of 2012" list, saying "The Korean auteur [Psy] conquered the world with its aesthetic 'classy dress, cheesy dance', blurring the line between parody and celebration. "Video takes the no. 4 on the list of top 10 pop music videos of the year from Digital Spy.

Miscellaneous

The first incoming music video with a 21% rating in the Billboard.com 2012 reader poll, beating "Where Have You Been" by Rihanna (19%) and "Beauty and a Beat" by Justin Bieber featuring Nicki Minaj (11%). The song is the most popular song played on New Year's Eve and the most sung song of the day, leaving "Auld Lang Syne" in second place for the first time since 2005, at the online Lucky Voice service karaoke company in the UK. The CNN reader chose "Gangnam Style" as the eighth best song of 2012. The Week (US edition) ranked global popularity track at No. 6 with strapline "'Gangnam Style' takes over the world" on 13 of the biggest pop culture moments on this year's list. The phenomenon of the song and video was also voted as one of the most viral moments in 2012 in music by Wendy Geller of Yahoo! Music, and No. 2 on the list of the top 20 musical moments of 2012 after Whitney Houston passes by Billboard , is being written "If there is one meme, song and face that is completely unavoidable in the second half of 2012, the rapper of South Korea , Psy, and 'Gangnam Style' is outrageous. "

On December 1, 2014, YouTube announced that "Gangnam Style" has exceeded the number of views that can be stored using a 32-bit signed integer, 2,147,483,647 (2 ³¹ -1, or two billion). As a result, YouTube is forced to upgrade using 64-bit integers to store display numbers, with a maximum value of 9.223.372.036.854.775.807 (2 ⁶³ -1, or nine trillion). "We never thought the video would be watched a larger number of 32-bit integers, but that was before we met Psy", says a YouTube spokeswoman.

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Performance chart

South Korea

Once released, "Gangnam Style" is a big hit. The song went straight to number one on the Gaon Singles Chart in the fourth week of July 2012, with 816,868 digital downloads, and spent five consecutive weeks at the top of the chart, tying it up with IU's "Good Day" for the most weeks at number one in history charts. In addition, the song became the first winner on various weekly chart charts such as Countdown (three consecutive weeks) and Music Bank (a total of 16 weeks including 10 consecutive weekly records) respectively). According to the Korean Music Content Industry Association, "Gangnam Style" became the best-selling song of 2012 in South Korea with 3,842,109 download sales.

The song debuted at number six on Korean Billboard K-Pop Hot 100 for the week of July 28, 2012. It then topped the chart a week later and remained at the top for five consecutive weeks, tying the IU Record with " You and I "for the longest number one song on the chart. The record was, however, broken by Lee Seung-gi's "Return" earned six weeks in the top spot from December 2012 to January 2013. "Gangnam Style" ranked number one in 2012 Billboard K-Graphics Pop Hot 100 year end.

Oceania

In Oceania, "Gangnam Style" is a huge success. The single made its chart debut on the New Zealand Singles Chart at number 21 on September 3, 2012. After two weeks, the song reached in the top ten and the following week topped the charts, becoming the first K-pop song and the first foreign language song in three decades to achieve that feat since the German band Nena's "99 Luftballons" reached the top spot in March 1982. The song remained on top of the chart for two consecutive weeks before being toppled from the top position by One Direction "Live While We Young Young. a week's reign of the band, "Gangnam Style" regained number one position and remained in the top position for the next four weeks, counting a total of six consecutive weeks above the chart.The song was ranked top ten on the chart for 17 consecutive weeks, respectively before falling to number 11 on the charts January 14, 2013. The song has been certified 4ÃÆ'â € "Platinum with penjuala n exceeding 60,000 by the New Zealand Recording Industry Association (RIANZ). "Gangnam Style" is the second best-selling single of 2012 in the country behind Carly Rae Jepsen's "Call Me Maybe".

In Australia, the song debuted at number seven on the ARIA Singles Chart on September 17, 2012, becoming the highest debut of the week. It reached number one on the chart just three weeks after its release, overtaking "Battle Scars" by Guy Sebastian featuring Lupe Fiasco, and spent six consecutive weeks at the top, making it the second longest chart for 2012 behind Flo Rida "Whistle" at the forefront for seven weeks. As a result, Psy became the first artist to reach number one on the chart with a foreign language song since Las Ketchup topped the chart with "The Ketchup Song" in September 2002, and the eighth overall. In addition, "Gangnam Style" is the first Korean song to enter the chart and climbed to the top position in Australian chart history. After the single spent the first fourteen weeks on the top ten charts since its chart debut, it dropped to number eleven at week 15. This song, however, rebounds from position to number three on the date of issuance of December 31, 2012. It drops to number 14 at 18th week, ending 16 weeks in the top ten, and out of the top 20 following this week, placed at number 23. It has been certified 10ÃÆ'â € "Platinum by the Australian Recording Industry Association (ARIA), with sales exceeding 700,000 copies. "Gangnam Style" is placed at number two on the 2012 ARIA Singel final chart behind Carly Rae Jepsen's "Call Me Maybe". This song is currently the fourth highest selling single in Australian music history.

Europe

In Europe, the song was a success too, occupying the charts in almost all countries. "Gangnam Style" made its first European chart appearance, entering the Danish Singles Chart at number 40 on August 3, 2012. It reached the top ten in the fifth week, and climbed to number four in sixth. For the issue dated September 14, 2012, the song became Psy's first number one on the charts, ending a one-week reign of Danish rock band Nephew's "Hjertestarter". The song stays in the top spot for seven consecutive weeks, and tied it up with Gotye's "Somebody That I Dided to Know" featuring Kimberly for the longest number one on the chart for 2012. In the 24th week, he climbed back to the top, giving it the 8th week in that position. Singel spent 22 consecutive weeks on the top ten charts. In January 2013, the International Federation of Phonographic Industries (IFPI Denmark) certified 2nd singleâ € "Platinum, which showed sales of 60,000 copies.

The song entered the UK Singles Chart at number 196 on September 1, 2012, and in its fourth week went into the top 40 at number 37. In the fifth week, the song reached the top five on the chart and eventually reached the top spot at number one. on the 6th week of October, becoming the first K-pop song to reach that achievement. While the track only stays on the chart for a week before being taken over by Rihanna's "Diamonds", it spends more than 17 consecutive weeks on the top ten charts before falling to number twelve on January 26, 2013 chart. The song is the sixth best-selling single in 2012 with 878,000 sales, and ranked at number 24 among the 40 most songs throughout the year in the UK. According to Official Charts Company sales data, Gangnam Style is not only a 129th song that sold over a million copies in the history of the UK Singles Chart, but also the first million sellers by Asian music stars. On April 9, 2013, the song became the 13th most-downloaded single of all time in the UK.

Elsewhere in Europe, the song also peaked at number one on Tangga Sin

Source of the article : Wikipedia